"The FIght Against Brand Backlash" - with companies being boycotted...

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From the guy who convinces the auto industry to make bigger and bigger SUVs... (Rapaille)

THIS IS A GREAT RESOURCE - see companies below to boycott!!!!!

http://www.rapailleinstitute.com/backlash.htm

"General Information Researcher BRANDING is really not a logical process. The most successful brands make a deep emotional connection with consumers. Unfortu-nately, this is also true of BRAND BACKLASH as the entire world is becoming anti-American. How can you protect your BRAND’s emotional bank account? How should you manage this emotional connection between your consumer and your brand? This Administration has already lost the P.R. war against Saddam Hussein (how can one lose a P.R. war against Saddam?) American corporations cannot expect politicians to solve the problems. We have to take action. NOW! What can you say (words to use)? What can’t you say under any circumstances (words to lose)? What should be your “preemptive positioning”, before they start attacking you? What does it mean to be an American brand, an American icon? What are the negative factors associated with being an American Brand/American icon? what can you do to protect your brand? What are the positive factors? How can you use them? You need an action plan. Now! Pretending you are LOCAL or that in a global world, everything is interrelated is not going to be enough Join other U.S corporations in this new syndicated discovery Learn to fight and win this war of words! Dr. G.C.Rapaille Chairman, Archetype Discoveries Worldwide Inc "


"You will find here links to disturbing facts about anti Americanism. We hope it will help you realize the magnitude of the problem."

http://www.ethicalconsumer.org/

http://peace-action.inbyron.com/boycott.html

Top 30 Republican (US) donors with global consumer brands


1 MBNA $3.0m
2 Philip Morris $2.9m
3 Microsoft Corp $2.4m
4 Bristol Myers Squibb $2.1m
5 Pfizer $1.9m
6 Enron $1.8m
7 Citigroup $1.8m
8 Time Warner/AOL $1.6m
9 Amway $1.3m
10 Glaxo SmithKline $1.3m
11 Exxon Mobil $1.2m
12 News Corp $1.2m
13 General Electric $1.1m
14 Limited Inc $950k
15 BP Amoco $950k
16 American Airlines $900k
17 Schering Plough $900k
18 Anheuser Busch $850k
19 Chevron Texaco $800k
20 Revlon Group $760k
21 American Home Products $740k
22 PepsiCo $720k
23 Walt Disney $640k
24 WalMart $630k
25 Texas Utilities $630k
26 Coca Cola $610k
27 UAL Corp $570k
28 Archer Daniels Midland $530k
29 Ford $510k
30 General Motors $510k

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1. more sites listed

http://www.stopspending.org/

http://www.boycottamerica.org/

http://www.boycottbush.net/

http://www.boycottusa.org/default.htm

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2. ....