As Thomas Frank said in the NYT today, the problem is the same one that many here at DU have recognized all along - the DLC sees their mission as becoming Bush-lite.
http://www.nytimes.com/2004/11/05/opinion/05frank.htmlI agree, of course. His article reminded me of a time several years back when I travelled around the country peddling my company's industrial control computers. I remember one day when I went into the office of the plant engineer in some big plant back in the rust belt. This guy was sales-averse and ready to resist whatever pitch I had. I don't know why he even gave me an appointment, but his first words were that he really wasn't interested in seeing my "better" product, so I shouldn't even bother showing it to him.
Probably because I'm not really a salesperson anyway, rather than try to change his mind with some clever comeback - I apologized sincerely and said I was sorry to waste his time. I handed him a card in case he ever changed his mind. Before I reached the door, he said, "Now, wait a minute. I didn't mean to be so inconsiderate. I am at least interested in a quick overview of what your product does that the others don't. I mean that's my job to know those things."
Needless to say, he ended up buying several systems over the next couple of years.
Like that engineer, America is weary of the testosterone fueled sales pitch and just wants to get on with life.
Fine, I say. Let's do what we should have done 40 years ago - stop selling and start marketing.
The pukes will fail miserably to govern with the values they own - as is already obvious. Why should we become more like them as a response. Only people who care more about winning than doing the right thing would do that. And that's why we get no respect. It's not because they don't like our real values. It's because we don't believe in them enough to stand up for them and defend them.
Instead, we should hold true to our values and work to integrate them into a coherent, easily articulated, easily understood package that includes equality, diversity, education and universal health care - fairly sharing of the risks and benfits and the costs of running our nation. It's what we've always been for.
We should even re-name ourselves. Something like the "American Democratic Values" party, the "ADV". And then we should stick to those values, unapologetically. We need to talk about them every time we get a chance.
People buy things for emotional - not logical reasons. Policies are logical - values are emotional. Forty years ago the pukes figured that out and created a marketing program that made people feel good about them - and bad about us.
We need to market the good feelings that come with embracing our (already proven better) values - not sell our policies.
We should tell the Republicans, and their followers, that after they get through screwing our nation, we'll be here to try to bail them out and correct the course, as we have in the past - the only question is how much damage they are going to do before they've had enough. (I believe this should be the core mesasage every time an ADV congressman or senator takes the floor - whatever the issue.)
This is a democracy. If the voters allow them to do it, they can tear us apart with wedge issues, disasterous economic policy and hubristic militarism. As usual, we're here if and when they decide they've had enough.
In the meantime, we'll do what we can to prevent them from doing more damage by opposing and obstructing bad legislation and judicial appointments as best we can.
We can also organize on the local level. I'm proud to say my county here in Washington State (Jefferson County) made a clean sweep of all local offices and kicked several scum-pukes out on their butts. You can do that too.
We own the real American values. We must defend them.
If more Americans prefer the Republican koolaid, they won't be able to say we didn't offer them a better alternative.