Check out the passage from an article on Rove

[AlCzervik]

This is pretty interesting, he used this as a lesson on using religon to win.

In the rare instances when he has failed to set the terms of debate, Rove hasn't fared nearly so well. Four years ago, in a race to succeed Hooper, who was retiring as Alabama's chief justice, Rove lined up support from a majority of the state's important Republicans behind his candidate, an associate justice named Harold See. Like most of Rove's clients, See had an enormous financial advantage and ran a brutally negative campaign—but he was nonetheless trounced by Roy Moore, the "Ten Commandments" judge, who succeeded in making the race about religion. This loss may have helped Rove to recognize the power of religion as a political motivator: from the question of gay marriage to organizing churches for Bush, it features prominently in his playbook for the current election.

I had no idea that rove ren someone against Moore, i had no idea rove was even involved in that race.
http://www.theatlantic.com/doc/200411/green