http://www.tompaine.com/articles/journalism_under_fire.phpJournalism Under Fire
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But taking on political scandal is nothing compared to what can happen if you raise questions about corporate power in Washington. When my colleagues and I started looking into the subject of pesticides and food for a Frontline documentary, my producer Marty Koughan learned that industry was attempting behind closed doors to dilute the findings of a National Academy of Sciences study on the effects of pesticide residues on children. Before we finished the documentary, the industry somehow purloined a copy of our draft script—we still aren’t certain how—and mounted a sophisticated and expensive campaign to discredit our broadcast before it aired. Television reviewers and editorial page editors were flooded in advance with pro-industry propaganda. There was a whispering campaign. A Washington Post columnist took a dig at the broadcast on the morning of the day it aired—without even having seen it—and later confessed to me that the dirt had been supplied by a top lobbyist for the chemical industry. Some public television managers across the country were so unnerved by the blitz of dis-information they received from the industry that before the documentary had even aired, they protested to PBS with letters prepared by the industry.
Here’s what most perplexed us: Eight days before the broadcast, the American Cancer Society—an organization that in no way figured in our story—sent to its three thousand local chapters a “critique” of the unfinished documentary claiming, wrongly, that it exaggerated the dangers of pesticides in food. We were puzzled. Why was the American Cancer Society taking the unusual step of criticizing a documentary that it had not seen, that had not aired, and that did not claim what the society alleged? An enterprising reporter in town named Sheila Kaplan looked into these questions for Legal Times and discovered that a public relations firm, which had worked for several chemical companies, also did pro bono work for the American Cancer Society. The firm was able to cash in some of the goodwill from that “charitable” work to persuade the compliant communications staff at the Society to distribute some harsh talking points about the documentary— talking points that had been supplied by, but not attributed to, the public relations firm.
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They never give up. Sherry and I spent more than a year working on another documentary called Trade Secrets , based on revelations—found in the industry’s archives—that big chemical companies had deliberately withheld from workers and consumers damaging information about toxic chemicals in their products. These internal industry documents are a fact. They exist. They are not a matter of opinion or point of view. And they portrayed deep and pervasive corruption in a major American industry, revealing that we live under a regulatory system designed by the industry itself. If the public and government regulators had known over the years what the industry was keeping secret about the health risks of its products, America’s laws and regulations governing chemical manufacturing would have been far more protective of human health than they were.
Hoping to keep us from airing those secrets, the industry hired a public relations firm in Washington noted for using private detectives and former CIA, FBI, and drug enforcement officers to conduct investigations for corporations. One of the company’s founders was on record as saying that sometimes corporations need to resort to unconventional resources, including “using deceit”, to defend themselves. Given the scurrilous underground campaign that was conducted to smear our journalism, his comments were an understatement. Not only was there the vicious campaign directed at me personally, but once again pressure was brought to bear on PBS through industry allies in Congress. PBS stood firm, the documentary aired, and a year later the National Academy of Television Arts and Sciences awarded Trade Secrets an Emmy for outstanding investigative journalism.
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bloody bushgang could care less. money in their pockets is all they care about.