Rasmussen just released an audience demographics poll on F9-11 and Passion of Christ audiences. Lots of fun data but the thing that drew my attention: a full 25% of the F9-11 audience self-describes as conservative.
Folks, that answers the question as to whether this movie is getting seen by the right people.
It is.
25% is a huge number. Someone calculated on a different thread that an estimated 6 million people have seen the flick so far. That means 1.5 million of them are conservative.
It also lends credence to that online poll on yet another thread i saw last weekend that showed 3.5 % of F9-11 viewers had changed their preference from * to Kerry.
Michael Moore, you are making a huge difference!!!!!
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Movies and Politics
Fahrenheit 9-11 Audience
Conservative 25%
Moderate 26%
Liberal 47%
RasmussenReports.com
Passion of Christ Audience
Conservative 51%
Moderate 27%
Liberal 21%
RasmussenReports.com
<snip>
Fahrenheit 9-11, Michael Moore's entry into the election debate, has an audience that is 47% liberal, 26% moderate, and 25% conservative. The audience for Mel Gibson's Passion of Christ is 51% conservative, 27% moderate, and 21% liberal.
Other demographic differences abound:
Women make up 42% of the audience for Fahrenheit 9-11 and 53% for Passion.
The President's Job Approval among Fahrenheit viewers is 26%. Among Passion fans, it's 58%.
The partisan make-up for Moore's movie is 47% Democrat, 19% Republican, and 34% unaffiliated. For Gibson's, the audience is 41% Republican, 36% Democrat, and 23% unaffiliated.
*
Fahrenheit fans will vote for Democrats in Congress by a 66% to 20% margin. The Passion crowd will vote for Republicans by a 48% to 39% margin.
There is a bit of common ground between the movies. Fans of both named Rock'n'Roll as their favorite music. However, Classical music was the second choice of the Fahrenheit 9-11 audience while country music ranked second among the Passion audience.
http://www.rasmussenreports.com/Movies%20and%20Politics.htm