Broadast industry says Fox audience is not sought after...

[rfranklin]

How can CNN have more total viewers when Fox has such a commanding lead in average viewers? Conventional industry wisdom is that CNN viewers tune in briefly to catch up on news and headlines, while Fox viewers watch longer for the opinion and personality-driven programming. Because the smaller total number of Fox viewers are watching more hours, they show up in the ratings as a higher average number of viewers.

-snip--

One of the reasons for CNN's lead in CPM, according to the buyers, is the advertiser preference for lighter viewers. Such viewers tend to come from the most desirable demographics--younger, busier, more free-spending--and because they're harder to reach with ads, the law of supply and demand drives their cost up.



One media buyer we interviewed analyzed the contrast between Fox and CNN in terms of programming and viewing habits, telling Extra!: "CNN is like news radio where people drop in for the news; Fox is like talk radio, where they stay longer for the opinion shows."

http://www.fair.org/extra/0404/fox-ratings.html

[Robin Hood]

1. I would have to disagree with one point.

FOX is not like talk radio, at least not like honest talk radio where actual debating is done. FOX is more like a cult of believers, they watch so they know what to think and believe, which is a lot more than just getting the news and making up your own mind.

[The Backlash Cometh]

2. Sounds like a good reason to start a liberal t.v. channel.

I'm looking forward to the heady programs.

[amber dog democrat]

3. Garbage and Lies

Since I never watch Fox and don't have cable, ( I won't pay good $$ to have my intelligence insulted ), I am only familier with the progrmming by way of hearsay.cr
What little I do know just serves to reinforce my distrust of TV as a source of reliable information.

Seems to reinforce cognative dissonance.

It reminds me of the sheep in Animal Farm.

[JI7]

4. many right wingers tape fox news shows if they can't watch

i heard that many of the right wingers who watch fox news usually watch just about every single show lineups and they also tape the shows if they know they wont be able to watch while it's on. these people also also listen to rush limbaugh regularly.