Globalization Unchecked: How Alien Media is Suffocating Real Culture (Ramzy Baroud)

[Tace]

Ramzy Baroud -- World News Trust

Nov. 18, 2009 -- A Muslim family sits across of me in café, in a largely Muslim Asia country. An older woman shyly hunches over and desperately trying to avoid eye contact with the giant plasma screen TV, blazing loud music on the popular music video channel, MTV. The scantily dressed presenter introduces her ‘top song’ for the week. Beyonce, dressed in so very little, annoyingly reiterates that she is “a single lady.” The old woman’s son is mesmerized by what he sees. He pays no attention to his mother, young wife or even his own son who wreaks havoc in the coffee shop. The man’s T-Shirt reads: “what the fxxx are you looking at?”

Respecting the message on his T-Shirt, I try to keep to myself, but find it increasingly difficult. The wife is completely covered, all but her face. The contradictions are ample, overwhelming even.

The attire of the family, the attitude of the ladies and even the man with the provocative T-Shirt are all signs of the cultural schizophrenia that permeates many societies in the so-called Third World. It’s a side effect of globalization that few wish to talk about.

It’s almost always about trade, foreign investment, capital flow and all the rest. But what about culture, identity, traditions and ways of life; do these things amount to anything?

True, Globalization has various manifestations. If viewed strictly from economic terms, then the debate delves into trade barriers, protectionism and tariffs. Powerful countries demand smaller countries to break down all trade barriers, while maintaining a level of protectionism over their own. Smaller countries, knowing that they cannot do much to hide from the hegemonic nature of globalization, form their own economic clubs, hoping to negotiate fairer deals. And the economic tug-of-war continues, between diplomacy and threats, dialogue and arm twisting. This is the side of globalization with which most of us are familiar.

But there is another side of globalization, one that is similarly detrimental to some countries, and profitable to others: cultural globalization - not necessarily the domination of a specific culture, in this case Western culture, over all the rest - but rather the unbridgeable disadvantage of poorer countries, who lack the means to withstand the unmitigated takeover of their traditional ways of life by the dazzling, well-packaged and branded ‘culture’ imparted upon them around the clock.

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