LAT: The rise of the late baby boomers
Barack Obama and many of the people he's bringing to Washington came of age after the Vietnam War and the civil rights struggles. Their shared experiences offer insights into how they may govern.
By Scott Kraft
December 18, 2008
President-elect Barack Obama may well be one of the 79 million members of the baby boom generation. But he's a late-wave boomer, a child of the 1970s -- as are half of the two dozen people he's selected thus far to help him lead the country.
Many of those Obama is bringing to Washington -- including his Education secretary, Homeland Security chief, Treasury secretary, United Nations ambassador and Energy czar -- came of age in the era of Jimmy Carter and Ronald Reagan. And their shared experiences offer insights into how they may govern: They tend to be less ideological than early boomers, more respectful of contrary opinions, more pragmatic and a lot less likely to get bogged down by the shibboleths of the 1960s, according to historians, marketers and pollsters.
Late boomers were doing wheelies on bikes and playing with dolls back when early boomers were fighting in Vietnam, avoiding the draft, singing along with the Mamas & the Papas, mourning a president, marching for civil rights and trekking to Woodstock. Obama's peers were defined by Watergate, stagflation, gas lines and 20% interest rates. Their cultural touchstones were groups like the Carpenters and Steely Dan (on cassette or eight-track tapes, of course), and shows like "All in the Family" and "Charlie's Angels" (you know who you are). In Hawaii, young Barry Obama was tuning into "Soul Train," which began its 35-year run in 1971.
The postwar baby boomers were those Americans born from 1946 to 1964. But Jonathan Pontell, a Los Angeles marketing and political consultant, says generational experience, not birthrates, is what defines a generation....
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Generalizations about generations, of course, are fraught with exceptions for such things as income, race, family circumstances and geography. Still, people who sell consumer products, as well as people who sell politicians, make big bets on those broad-brush portraits. And if late boomers, 1 of every 4 adults in America, are moving in and starting to take over from early boomers, that's bound to have some implications for the country.
One result could be an end to the early boomers' obsession with the Vietnam War, according to Scott Rasmussen, a nonpartisan pollster and, at 52, a late boomer....Rasmussen contends that the decisive vote for Obama, who was too young to go to Vietnam, over John McCain, a bona fide hero from that war, was an indication that Vietnam was beginning to lose its power to influence American elections....However, late boomers are neither reliably Democratic nor Republican; they were about evenly split between Obama and McCain. And, some argue, both sides seem to share Obama's pragmatic political outlook.
"Older boomers had this naive assumption that you could get rid of the bad and the good would be wonderful," said Ann Clurman, executive vice president of the Futures Company and coauthor of "Generation Ageless," a treatise on baby boomers. "Younger boomers tend to say there is bad and good in everything, and nothing is perfect."...
http://www.latimes.com/news/nationworld/world/asia/la-na-generations18-2008dec18,0,2414596,full.story