Bankruptcy won't help auto industry the way it helped steel
Sunday, November 30, 2008
By Len Boselovic, Pittsburgh Post-Gazette
Earlier this decade, when it was battered by cheap imports and burdened with pension and health care obligations, America's hemorrhaging steel industry ensured its survival by swallowing the bitter pill of bankruptcy.
Throwing themselves at the mercy of judges who kept creditors at bay, Bethlehem Steel and other Rust Belt icons shed $8 billion in pension obligations and instantly made themselves more attractive targets for acquirers. The buyers negotiated court-approved wage, benefit and other concessions from labor unions, closed outdated mills, and consolidated a fragmented industry.
The result: a leaner, globally competitive steel producers with cleaned up balance sheets and flexible cost structures that provide some shelter from cyclical downdrafts.
Could the same prescription cure Detroit's Big 3?
Analysts believe the discipline and focus bankruptcy exerted on debilitated steelmakers would be good for the Big 3, given their public relations gaffe of taking corporate jets to Washington to plead for a $25 billion loan.
But analysts said there are a host of reasons why the court-supervised regimen won't work for the Big 3. The auto industry faces more severe problems and a much grimmer economic outlook and may not find rescuers who can arrange financing in gridlocked credit markets. Moreover, customers likely will think twice about buying from a bankrupt car maker that may not be able to provide warranty coverage, fix their recalled vehicles or offer parts and service.
http://www.post-gazette.com/pg/08335/931740-185.stm