Why Democrats Rule the Web
Thursday, Apr. 17, 2008
By MICHAEL SCHERER, JAY NEWTON-SMALL
You know the drill. As election day approaches, glossy pamphlets clog your mailbox. Annoying prerecorded calls jam your answering machine. Nasty attack ads disturb your prime-time TV viewing. You are bombarded at every turn, and you take it all in, with only one responsibility in mind: remember to vote.
That's the way it used to be for Tom and Mary Bashore, a retired printer and an accounting assistant from Ephrata, Pa. But at some point in January, they stopped watching and started participating. Mary went on their home computer and found Barack Obama's website, where the couple created a personal Web page to connect with other Obama supporters in the area. A group of about 100 began meeting offline in Lancaster, assigning themselves tasks throughout the county with guidance from the campaign website.
"People were just getting together on their own," remembers Tom, 60, a brown-eyed man with a cropped mustache. "I guess you could call it grass roots." Like thousands of others, Tom downloaded phone lists so he could cold-call potential supporters in the area. Mary spent hours typing names and addresses into Obama's national database. The first paid operatives finally arrived in the area weeks later, only to find a virtually organized Obama machine already up and running. When the campaign held its first statewide training sessions in March, some 2,000 people turned up.
It has gone on like this all year for Obama as his campaign deftly exploits the biggest technological shift in national politics since the rise of television. For millions of Americans, the Internet has turned presidential politics into a fully interactive event, a chance to give money with mouse clicks and to volunteer virtually from miles away. And the Democrats have used these tools to produce historic results. In February alone Hillary Clinton was able to attract 200,000 new donors, most of them online, rescuing her campaign from the brink of bankruptcy. Obama has amassed an army of 750,000 supporters who have signed on to his website and participated in 30,000 offline events. Obama's online fund-raising eclipsed the $100 million mark in the first three months of the year, and his YouTube videos have been viewed 37 million times, a figure that would make any television executive weep. "It is a seismic change," says Michael Malbin, the executive direc tor of the Campaign Finance Institute. "This year's donors are not just givers. They are doers."
And that could spell trouble for John McCain come November. Though both Democrats have shown the ability to raise bigmoney online, McCain has been struggling to catch Internet fever. While his rivals rake in bundles of cash in small-dollar checks, McCain makes the rounds of hotel ballrooms, charming wealthy donors with traditional chicken dinners and fruit-platter mixers. In March he attended 26 fund raisers in 24 cities, raising about $15 million, with roughly one-third of it coming from the Web. Obama attended just six events in the same period, yet his campaign raised three times as much, 2 mostly online.
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http://www.time.com/time/magazine/article/0,9171,1731879,00.html