from Media Matters:
Swift Boat 2004 vs. 'Swift Boat' 2008by Eric Boehlert
When a prominent group of New York City firefighters attacked Rudy Giuliani's handling of the September 11 terrorist attacks, and when they posted a video online puncturing what they called the "urban legend of America's Mayor," the political press knew what to do -- it anointed the first responders as this election cycle's Swift Boat Veterans for Truth. Newsweek, Time, MSNBC, the New York Daily News, and scores more all agreed that the firefighters were just like the Vietnam veterans who targeted the military service of Sen. John Kerry (D-MA) during the 2004 presidential run.
But that's the king of phony comparisons. And by making it, the press, once again, is letting the lying Swift Boat Vets off easy.
The media coverage is important because journalists will play a key role in establishing the legacy of the Swift Boat Vets. On the extreme, hyper-partisans such as Rush Limbaugh, along with factually challenged bloggers like Power Line's John Hinderaker, loudly claim the Swift Boat vets were vindicated, that "What the swift boat guys were saying was true!" (Limbaugh) and that, "Most of what the Vets said in their ads has never been disputed, let alone discredited" (Hinderaker). That spin is pure fantasy, which is why it was so easy for me to demolish it here and here.
There's little danger the mainstream press would adopt that kind of Swift-Boat-Vets-were-vindicated narrative. But the press does seem to be meeting conservatives halfway by now drastically watering down the implications of the Swift Boat attackers and using the Swift Boat phrase in a loose, lazy, and imprecise manner. For the Beltway press, Swift Boat has simply become a catch-all phrase to describe coordinated, negative campaign attacks that try to take a candidate's perceived strength and turn it into a weakness.
News consumers are told that's what the Swift Boat Vets did to Kerry's Vietnam record, and that's what the International Association of Fire Fighters is trying to do with Giuliani's much-touted 9-11 resumé.
The problem with that analogy is that it completely ignores what set the Swift Boat Vets apart: They manufactured nearly every claim they made about Kerry. They lied about documents; they lied about eyewitnesses. And they lied about their partisan leanings and connections. .....(more)
The complete piece is at:
http://mediamatters.org/columns/200707240001