(snip)
Olbermann's popularity and evolving image as an idealogue has led NBC News to stretch traditional notions of journalistic objectivity. The danger for MSNBC is provoking the same anger among Republicans that Democrats feel toward Fox News Channel.
(snip)
MSNBC's use of Olbermann as a host for major events predated his ''special comments,'' which began appearing late last summer at the end of ''Countdown,'' his irreverent prime-time newscast. The periodic commentaries often seethe with anger toward the Bush administration and against the war. Spread quickly over the Internet, they've made him a liberal icon and raised his show's ratings.
Olbermann knows to leave his opinions at home when he anchors events, said Phil Griffin, NBC News senior vice president.
''Keith's an adult,'' Griffin said. ''He can tell when it's appropriate to express himself in a commentary and when to be a journalist. That's one of his strengths. He knows exactly the tone and his role when he's doing anything.''
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http://www.nytimes.com/aponline/arts/AP-AP-on-TV-Olbermanns-Role.html