In
The New York TimesDuring the 2000 election, many journalists deluded themselves and their audience into believing that there weren't many policy differences between the major candidates, and focused on personalities (or, rather, perceptions of personalities) instead. This time there can be no illusions: President Bush has turned this country sharply to the right, and this election will determine whether the right's takeover is complete.
But will the coverage of the election reflect its seriousness? Toward that end, I hereby propose some rules for 2004 political reporting.
• Don't talk about clothes. Al Gore's endorsement of Howard Dean was a momentous event: the man who won the popular vote in 2000 threw his support to a candidate who accuses the president of wrongfully taking the nation to war. So what did some prominent commentators write about? Why, the fact that both men wore blue suits.
This was not, alas, unusual. I don't know why some journalists seem so concerned about politicians' clothes as opposed to, say, their policy proposals. But unless you're a fashion reporter, obsessing about clothes is an insult to your readers' intelligence.
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