Thursday, August 3rd, 2006
Peace, Propaganda, and the Promised Land: Documentary Examines US Media Coverage of the Israeli Palestinian Conflict
PROF. ROBERT JENSEN: Israel is really fighting a war on two fronts. The first is a military campaign being waged in the Occupied Territories against the Palestinian people. And the second is a PR campaign being waged here in the U.S. through the American media to ensure continued support for Israel's occupation. Alon Pinkas, Consul General for Israel in New York and the coordinator of Israel’s PR efforts, was recently quoted as saying, “We are currently in a conflict with the Palestinians, and engaging in a successful PR campaign is part of winning the conflict.” So you could say that in addition to the military occupation of the West Bank and Gaza, Israel is also involved in an attempt to ideologically occupy the American media.
NARRATOR: The roots of Israel's public relations campaign go back to the 1982 Israeli invasion of Lebanon that earned it worldwide criticism, in particular the massacre of Palestinian civilians at the refugee camps of Sabra and Chatila. To the Israeli government, the problem was not the deaths of thousands of civilians. Rather, it was the damage to Israel's public image, a public relations disaster in need of damage control.
ROBERT FISK: They surrounded Beirut. In three months, 17,500 people, almost all of them civilians, were killed. I saw many thousands of their bodies. Then came the massacre of Sabra and Chatila by Israel's own allies, as the camp was surrounded by Israeli troops. And they desperately said, “What went wrong?” It was concluded that the problem was, it wasn't good enough public relations.
PROF. ROBERT JENSEN: After the public relations disaster of Lebanon, Israel decided to set up permanent institutional structures to control how Americans would think about the Middle East. In 1983, Israel launched the Hasbara Project, the aim of which was to ensure good press in the U.S. media. The goal was to train Israeli diplomats in communications and public relations. For example, they trained press officers in Israeli consulates in the U.S. to ensure that American journalists would write stories favorable to Israel. As one of these press officers said in the 1980s, he had breakfast, lunch and dinner with journalists and that a typical day would involve conversations with producers at leading news and TV talk shows about the content of the program. He described it as, in fact, quote, a “joint formulation of ideas.” This targeting of the American media goes on in the present day.
<much more>
http://www.democracynow.org/article.pl?sid=06/08/03/1351216