http://www.inthesetimes.com/site/main/article/2485/By Lakshmi Chaudhry
We have no interest in being anti-establishment,” says Matt Stoller, a blogger at the popular Web site MyDD.com. “We’re going to be the establishment.”
That kind of flamboyant confidence has become the hallmark of blog evangelists who believe that blogs promise nothing less than a populist revolution in American politics. In 2006, at least some of that rhetoric is becoming reality. Blogs may not have replaced the Democratic Party establishment, but they are certainly becoming an integral part of it. In the wake of John Kerry’s defeat in the 2004 presidential elections, many within the Democratic leadership have embraced blog advocates’ plan for political success, which can be summed up in one word: netroots.
This all-encompassing term loosely describes an online grassroots constituency that can be targeted through Internet technologies, including e-mail, message boards, RSS feeds and, of course, blogs, which serve as organizing hubs. In turn, these blogs employ a range of features —discussion boards, Internet donations, live e-chat, social networking tools like MeetUp, online voting—that allow ordinary citizens to participate in politics, be it supporting a candidate or organizing around a policy issue. Compared to traditional media, blogs are faster, cheaper, and most importantly, interactive, enabling a level of voter involvement impossible with television or newspapers.
No wonder, then, that many in Washington are looking to blogs and bloggers to counter the overwhelming financial and ideological muscle of the right—especially in an election year. Just 18 months ago, the New York Times Magazine ran a cover story depicting progressive bloggers as a band of unkempt outsiders, thumbing their nose at party leadership. But now, it’s the party leaders themselves who are blogging. Not only has Senate Minority leader Harry Reid started his own blog—Give ‘em Hell Harry—and a media “war room” to “aggressively pioneer Internet outreach,” he’s also signed up to be the keynote speaker at the annual conference of the top political blog, Daily Kos...