Excerpt:
"That seems like an awful lot of money to pay a journalist with an iffy reputation whose cause never really became very celebre. A publishing insider crunched the numbers for me: “In order to recoup that kind of advance,” the insider told me, “they’d have to sell 300,000 copies at $27 a book. Ain’t gonna happen. I can see the thinking: Simon & Schuster is a Viacom company, so they could line up the big “60 Minutes” push. It worked for Richard Clarke and Paul O’Neill, right? But, in both those cases, those guys could be portrayed as heroic -- or at least good guys taking on the powers-that-be to expose the truth. What would Miller’s angle be? I helped the bad guys sell a bogus war that led to tens of thousands of deaths, then went to jail to protect my neocon pals?"
http://www.huffingtonpost.com/arianna-huffington/making-faux-martyrdom-pay_b_8268.html