the swing to the Right continues...
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In order to build readers' confidence, an internal committee at The New York Times has recommended taking a variety of steps, including having senior editors write more regularly about the workings of the paper, tracking errors in a systematic way and responding more assertively to the paper's critics.
The committee also recommended that the paper "increase our coverage of religion in America" and "cover the country in a fuller way," with more reporting from rural areas and of a broader array of cultural and lifestyle issues. The 16-page report is to be made available today on the Times company's Web site, www.nytco.com.
The committee, which was charged last fall by Bill Keller, the executive editor, with examining how the paper could increase readers' trust, said there was "an immense amount that we can do to improve our journalism."
As examples, the report cited limiting anonymous sources, reducing factual errors and making a clearer distinction between news and opinion. It also said The Times should make the paper's operations and decisions more transparent to readers through methods like making transcripts of interviews available on its Web site.
The report also said The Times should make it easier for readers to send e-mail to reporters and editors. "The Times makes it harder than any other major American newspaper for readers to reach a responsible human being," the report said.
The report comes as the public's confidence in the media continues to wane. A recent study from the Pew Research Center found that 45 percent of Americans believe little or nothing of what they read in their daily newspapers, a level of distrust that may have been inflated because the questions were asked during the contentious presidential campaign when the media itself was often at issue. When specific newspapers were mentioned, The Times fared about average, with 21 percent of readers believing all or most of what they read in The Times and 14 percent believing almost nothing.
http://www.nytimes.com/2005/05/09/business/media/09paper.html