Loss Leader
At 0-7, Adviser Bob Shrum Is Well Acquainted With the Concession Speech
By Mark Leibovich
Washington Post Staff Writer
Friday, September 10, 2004; Page C01
...Talk of the (Shrum) Curse becomes rampant when Shrum's candidates sputter. And Kerry is sputtering, down nine points in a new Washington Post poll after leading Bush for much of the summer. His campaign has been called listless and unfocused, words that were also applied to Shrum's last presidential enterprise, the Gore campaign (a forbidden comparison within Kerry headquarters)....
***
As Kerry's campaign mishandled the controversy over his service on a Navy Swift boat in Vietnam and Republicans ridiculed him at their convention last week -- apparently to good effect -- critics started to rehash old complaints about Shrum. They say he relies too heavily on populist rhetoric, that his comfortable position inside the Beltway made him slow to recognize the potency of the ads purchased by the Swift boat group, that his aggressiveness led to backbiting within the campaign....
***
With the Kerry campaign consumed by problems after the convention,...several leading Democrats have pointedly criticized Shrum in recent weeks. Bill Clinton adviser and CNN commentator James Carville harpooned Shrum relentlessly to reporters at the Republican convention last week. Clinton himself was critical of the campaign's reluctance to attack Bush -- a position Shrum had advocated -- in a phone call to Kerry while he awaited surgery in a New York hospital, according to a source with knowledge of the call. Shrum's brand of old-style liberalism -- steeped in the tradition of his political patron, Ted Kennedy -- is anathema to the centrist, New Democrat ethic that got Clinton elected twice....
***
As part of a shake-up of his campaign, Kerry last week elevated the role of John Sasso, a Massachusetts operative with long ties to Kerry. Sasso will now serve as Kerry's chief adviser on the road, a role that, unofficially, had been Shrum's. Kerry's expanding team also includes former Clinton aides Joe Lockhart and Joel Johnson, and increasingly, Carville and Paul Begala. There is a belief among people close to Kerry that the "Clintonistas," as they are sometimes called, will provide a fresh blast of energy for a campaign that had become inert....
(The "Clintonistas," according to the article, also bring "credibility" because they have won presidential elections.)
http://www.washingtonpost.com/wp-dyn/articles/A9895-2004Sep9.html