http://www.fair.org/index.php?page=2053The Fairness Doctrine
How we lost it, and why we need it back
By Steve Rendall
A license permits broadcasting, but the licensee has no constitutional right to be the one who holds the license or to monopolize a...frequency to the exclusion of his fellow citizens. There is nothing in the First Amendment which prevents the Government from requiring a licensee to share his frequency with others.... It is the right of the viewers and listeners, not the right of the broadcasters, which is paramount.
— U.S. Supreme Court, upholding the constitutionality of the Fairness Doctrine in Red Lion Broadcasting Co. v. FCC, 1969.
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When the Sinclair Broadcast Group retreated from pre-election plans to force its 62 television stations to preempt prime-time programming in favor of airing the blatantly anti–John Kerry documentary Stolen Honor: Wounds that Never Heal, the reversal wasn’t triggered by a concern for fairness: Sinclair back-pedaled because its stock was tanking. The staunchly conservative broadcaster’s plan had provoked calls for sponsor boycotts, and Wall Street saw a company that was putting politics ahead of profits. Sinclair’s stock declined by nearly 17 percent before the company announced it would air a somewhat more balanced news program in place of the documentary (Baltimore Sun, 10/24/04).
But if fairness mattered little to Sinclair, the news that a corporation that controlled more TV licenses than any other could put the publicly owned airwaves to partisan use sparked discussion of fairness across the board, from media democracy activists to television industry executives.
Variety (10/25/04) underlined industry concerns in a report suggesting that Sinclair’s partisanship was making other broadcasters nervous by fueling “anti-consolidation forces” and efforts to bring back the FCC’s defunct Fairness Doctrine:
Sinclair could even put the Fairness Doctrine back in play, a rule established in 1949 to require that the networks—all three of them—air all sides of issues. The doctrine was abandoned in the 1980s with the proliferation of cable, leaving citizens with little recourse over broadcasters that misuse the public airwaves, except to oppose the renewal of licenses.
The Sinclair controversy brought discussion of the Fairness Doctrine back to news columns (Baltimore Sun, 10/24/04; L.A. Times, 10/24/04) and opinion pages (Portland Press Herald, 10/24/04; Fort Worth Star-Telegram, 10/22/04) across the country. Legal Times (11/15/04) weighed in with an in-depth essay headlined: “A Question of Fair Air Play: Can Current Remedies for Media Bias Handle Threats Like Sinclair’s Aborted Anti-Kerry Program?”
Sinclair’s history of one-sided editorializing and right-wing water-carrying, which long preceded its Stolen Honor ploy (Extra!, 11–12/04), puts it in the company of political talk radio, where right-wing opinion is the rule, locally and nationally. Together, they are part of a growing trend that sees movement conservatives and Republican partisans using the publicly owned airwaves as a political megaphone—one that goes largely unanswered by any regular opposing perspective. It’s an imbalance that begs for a remedy.
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The FCC stopped enforcing the doctrine in the mid-’80s, well before it formally revoked it. As much as the commission majority wanted to repeal the doctrine outright, there was one hurdle that stood between them and their goal: Congress’ 1959 amendment to the Communications Act had made the doctrine law.
Help would come in the form of a controversial 1986 legal decision by Judge Robert Bork and then-Judge Antonin Scalia, both Reagan appointees on the D.C. Circuit of the U.S. Court of Appeals. Their 2–1 opinion avoided the constitutional issue altogether, and simply declared that Congress had not actually made the doctrine into a law. Wrote Bork: “We do not believe that language adopted in 1959 made the Fairness Doctrine a binding statutory obligation,” because, he said, the doctrine was imposed “under,” not “by” the Communications Act of 1934 (California Lawyer, 8/88). Bork held that the 1959 amendment established that the FCC could apply the doctrine, but was not obliged to do so—that keeping the rule or scuttling it was simply a matter of FCC discretion. “The decision contravened 25 years of FCC holdings that the doctrine had been put into law in 1959,” according to MAP. But it signaled the end of the Fairness Doctrine, which was repealed in 1987 by the FCC under new chair Dennis R. Patrick, a lawyer and Reagan White House aide.
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