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Wall Street JournalSAN FRANCISCO -- Better Place, a start-up company developing technology to support electric cars, Thursday announced plans for a $1 billion network to charge electric cars in the San Francisco Bay Area as part of a broad push into the U.S.
The closely held Palo Alto, Calif., company, founded by former SAP AG executive Shai Agassi in 2007, already is building networks for electric cars in Israel and Denmark and in October announced plans to expand into Australia. The company said it would now move into the U.S. market, with construction of battery-recharging stations in the Bay Area starting in 2010.
The stations are critical because existing electric-car batteries go only about 40 miles on a single charge. Better Place also is promoting the idea of removable car batteries that could be swapped for charged ones at centers akin to service stations, sending drivers on their way without waiting to recharge.
Mr. Agassi, who predicts mass-market production of electric cars in the U.S. by 2012, said operations in the San Francisco area would serve as a precursor for deployment of electric-car networks across the U.S. The $1 billion cost of the initial network would be raised by an operating company Better Place plans to start in the Bay Area, he said.
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He added that the initial network would eventually have 250,000 small charging stations, about the size of parking meters, and 100 to 200 centers where motorists can switch batteries.
The announcement comes at a difficult time for alternative-energy companies as oil prices continue their slide. Tesla Motors Inc. in early October announced it was cutting staff and delaying the introduction of its second battery-powered vehicle, the Model S, until 2011.But industry and government officials express confidence that demand for electric vehicles will soar over the long term. State and local officials at a news conference with Better Place announced an initiative to create public-private investments in electric vehicles and other elements of green infrastructure.
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Other backers of the concept include Robert F. Kennedy Jr., son of the late Sen. Kennedy and venture partner and senior adviser to VantagePoint Venture Partners, Better Place's lead investor. He estimated that the total cost to switch the U.S. over to renewable energy is about $1 trillion.
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