Obama spending more on ads than all but AT&T and Verizon

[Nambe]

Source: CNN

Presidential candidates are sold in much the same way a new product is: with an expensive, flashy, and ubiquitous television campaign.

And according to advertising figures provided by Campaign Media Analysis Group, CNN's consultant on ad spending, Barack Obama's campaign has spent more money selling its candidate on television than most major brand name companies do selling their products.

The Illinois senator's campaign is projected to have spent $250 million on ads in the last four months — a number that is equivalent to $750 million in a full year. Only AT&T, with a yearly advertising budget of about $1.3 billion, and Verizon, which shells out $950 million a year on ads, spends more than the Democratic presidential nominee. ...

Read more: http://politicalticker.blogs.cnn.com/2008/10/24/obama-spending-more-on-ads-than-all-but-att-and-verizon/

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We needed him to play hardball and do whatever it takes. He is.

[SleeplessinSoCal]

1. I imagine he's also buying a bit of the MSM's "heart". Dems can't normally afford to do this.

I just wonder if one reason we hear many MSM voices speaking favorably of Obama may be because he has contributed to their cause.

[EmeraldCityGrl]

2. Obama pays for his advertising, McCain/Palin are covered for free ad nauseam

on cable news.

[peace13]

3. Whatever it takes.

If we end up with money in the till and *cCain in the WH that is a problem.