Source:
nytimesNovember 16, 2007
A Campaign Hopes a Slur Will Lead to Donations
By KATHARINE Q. SEELYE
Senator John McCain of Arizona has sent out a fund-raising appeal based on an episode this week in which a voter referred to Senator Hillary Clinton using a slur.
Several presidential candidates this year have tried to cash in instantly on negative publicity, seeing it as a way to tap into anger that their supporters feel on their behalf.
John Edwards of North Carolina sent a fund-raising letter after he was attacked by Ann Coulter, the conservative pundit. Mrs. Clinton, a New York Democrat, derided a newspaper article about her cleavage and then used it in a fund-raising appeal.
In Mr. McCain’s case, his fund-raising letter voiced his supposed outrage at CNN after one of its reporters, Rick Sanchez, suggested that he should have admonished the voter after she asked him, “How do we beat the bitch?” referring to Mrs. Clinton.
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http://www.nytimes.com/2007/11/16/us/politics/16clinton.html?ref=politics&pagewanted=print