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A company makes a boatload of money. What do they do with it?
Well, they could pay it out to the owners of the company as a dividend, but dividends are taxed higher than the capital gains you would get by re-investing it in the company.
They could invest the money (outside the company), but you can actually LOSE money in investments, and people who know how to run a retail business don't necessarily know how to invest a couple billion dollars - it isn't the business they are in (like why banks auction reposessed properties, they COULD get more, but they aren't in the real estate business). Safer investments don't earn as much as the rest of their capital, so it drags down returns.
They could increase the capital account, but all that equity doesn't do you any good just sitting there. In fact it reduces your ROE and makes you look weaker to some analysts (never got that one myself).
They could "invest" it in growing the business, but if you grow beyond your capacity to effectively manage (like Boston Market) just for the sake of growth you can take a BIG hit later.
So what do you do? You buy back a ton of your own stock. It returns earning to shareholders (by buying them out), marginally increases the demand for your stock (you're buying on the open market) and that hopefully increases the share price, AND you now have fewer outstanding shares for the same level of earning. Greater earnings/share SHOULD mean higher share price (thus you are "paying" ALL of your shareholders).
In many cases you can hold that treasury stock to re-issue later (without a new underwriting). So it is often seen as a sign that a company's management thinks their stock is "cheap" right now and they expect to be able to re-sell it later at higher prices.
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