Study finds 'stealth ads' in newscasts

[central scrutinizer]

Source: University of Oregon Daily Emerald

The barrier between news content and advertising in broadcast television may be crumbling.

According to a study recently published in the journal Electronic News, authored by two University professors and a former journalism doctoral student, there is increasing pressure from advertisers to integrate ads in newscasts, and small markets are most likely to promote advertisers during news stories.

The study was conducted over four months in 2004 and included 17 U.S. stations broadcasting early-evening news in a variety of markets. The types of "stealth advertising" studied included product placements, stories about a single business, segment sponsorship, and using a specific business as the sole example of a news story's theme.

snip

Upshaw said while television newscasts often have some of the most loyal viewers, a lot of people are branching out to the Internet for their news, and that means advertisers are not reaching their targets.

Read more: http://media.www.dailyemerald.com/media/storage/paper859/news/2007/07/18/News/Study.Finds.stealth.Ads.In.Newscasts-2924797.shtml

[aquart]

1. Tell them to take their "pressure" and blow it out their asses.

[sinkingfeeling]

2. We get this all the time. Wal-Mart stories containing what 'new' products they're going to

be carrying are promoted as 'news' on our local channels.

[Demeter]

3. Front Page Center of Our Local Rag Was a Big Spread on a New Bar

http://blog.mlive.com/annarbornews/2007/07/will_bar_louie_serve_as_magnet.html

dressed up as "urban renewal" This is a chain bar, even!

No talk about subpoenas, US Attorneys, Iraq, or anything trivial like that. One day there was an article about GOP war legislation (but never anything about Democratic proposals!)

[slampoet]

4. I've seen at Least 15 "Crispy Creme" advertisments lauded as news stories.

There was no need for a study. It has been going on for some time.

The other day i saw one on "Green Investing". Did it say invest in wind farms? Bio fuel?

No.

It said invest in Insurance Companies that write policies for Oil Platforms off the coast of Florida and Louisiana.

The video was obviously done by the broker and mailed to the news station as filler for LAZY REPORTERS!

[Sapere aude]

5. Blow up your TV and throw away the newspapers. Go on line for your news.

[killbotfactory]

6. advertising is propaganda

this is a new low.

[Socal31]

7. If the only place you get your news is the local evening news,

you are one of the most seriously under-informed people on this planet. I watch it sometimes just because it is a refreshing break from reality. Isnt that sad?

[damntexdem]

8. I wonder why more people are relying on the net.

As if I would trust a MSM newscast, anyway.