http://apnews.excite.com/article/20070216/D8NAQ6901.htmlNew Orleans Seeks Text-Message Donations
Feb 16, 7:26 AM (ET)
By BECKY BOHRER
NEW ORLEANS (AP) - The cash-strapped city, which has borrowed heavily to continue operating after Hurricane Katrina, is turning to text-messaged donations in an effort to defray the costs of Mardi Gras, its premier cultural event.
City officials are working with PayPal, a money-transfer Web site, to raise cash via text-message and online giving. Costs of the Carnival celebration, which concludes Tuesday, include $4 million to $5 million for police overtime, trash pickup on parade routes and other public expenses.
The Text to Give program is to retroactively pay for the costs; it began Feb. 8 and is set to run for a year. The initial goal is to raise $1 million.
Flambeau carrier Warnell Melancon lights the way for the Krewe of Ancient Druids Mardi Gras parade as they roll through the Uptown area of New Orleans, Wednesday, Feb. 14, 2007. Before electricity, the torch-bearing marchers lit the floats in the night parades. (AP Photo/Alex Brandon)
People who want to donate using cell phone text messages would text "NOLA5" or "NOLA10" to the number 78787 if they wanted to donate $5 or $10, said Jamie Patricio, a PayPal spokeswoman. If people want to donate another sum, they would text "NOLA" to the number and be prompted for an amount, she said.
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