Few Watch Drug PSAs On YouTube

[Robbien]

(AP) If a PSA drops in cyberspace, does anyone hear it?

As various interests have increasingly converged on YouTube in hopes of some free, viral marketing, it came as little surprise when the White House announced earlier this week that it, too, wanted a piece of lonelygirl's spotlight.

The Office of National Drug Control Policy posted a dozen videos at YouTube.com/ONDCP, mostly of public-service commercials on the dangers of drug use from the "above the influence" campaign, as seen on TV.

As of Wednesday, the ONDCP channel had received a scant 53 subscribers and a total of 14,463 views, a relatively low total. How the youthful, rebellious Web is responding to the ONDCP's efforts is perhaps hinted at by the mirror site, ondcp.com, which recasts the acronym as "oppressive network drug content propaganda."

It's true, though, that any YouTube viewings are basically gravy to the ONDCP; it costs nothing to post the clips. Still, the campaign's numbers pale in comparison to, for example, the hundreds of thousands that have watched various videos on how to grow marijuana.

http://www.cbsnews.com/stories/2006/09/21/tech/main2031780.shtml

[Kutjara]

1. Nothing makes me want to spliff up faster than...

...some 'hip to be square' government antidrug commercial made by middleaged white men trying to be 'down with the kids.' Pathetic.

[htuttle]

2. Why would I watch an anti-drug video...

...when I can watch a pug dog riding a skateboard instead?

[Jackpine Radical]

3. Well, it keeps a few of them busy creating those things

& provides another small reason for the Fascists not to want to shut down YT.

[KamaAina]

4. This is your brain. This is your brain on YouTube.

Any questions? :shrug: