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Reply #13: "UNWEIGHTED" polling numbers rarely match the demographics of the populations sampled. [View All]

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TahitiNut Donating Member (1000+ posts) Send PM | Profile | Ignore Fri Jul-25-08 10:27 AM
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13. "UNWEIGHTED" polling numbers rarely match the demographics of the populations sampled.
That's why professional polling organizations normalize the polling results by 'weighting' the results against known demographics. Indeed, it's in this normalization process that biases of the polling organization are often introduced. For example, Rasmussen is often cited as having a 'Republican bias' due to their alleged normalization assumptions.

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