Reply #77: Me thinks Mr. Iger should've cancelled it... [View All]

[Yukari Yakumo]

The $30 mil is only a drop in the bucket compared to what American Airlines is planning to do. Even if AA lawsuit doesn't fly, pulling their ads out will almost certainly cost ABC way more than the $30 mil they spent on this POS.

Where's what's her name? Scholastic really did cave. Completely and fully. According to the article, " said that the company cancelled its contract with ABC and that no money changed hands."

In summary...

They alienate a large chunk the viewing audience (though more were busy watching football).
Lost Scholastic as a sponsor. (And they'll be extremely cautious when dealing with ABC in the future. IF they deal with them anyway.)
Not only possibly lose American Airlines as a sponsor, but potentially face a multi-million dollar lawsuit also.

As the guys from Guinness would say, "BRILLIANT!"

I say we e-mail AA to encourage them to pull their ads and go forward with a lawsuit.