TiVo to sell data....What took them so long? [View All]

[mcscajun]

Saw this on Salon.com:
TiVo has announced it's going to start selling the second-by-second watching habits of users to an audience measurement firm. (Ad Age)

And followed the link to Ad Age:
http://adage.com/mediaworks/article?article_id=111572

NEW YORK (AdAge.com) -- After nine years on the market, TiVo is serious about courting advertisers. Today the company confirmed it has signed a second major ad holding company to a deal that includes research and experimentation with new interactive ad models.

Today, TiVo announced it struck a deal with Omnicom Media Group, which houses media shops OMD and PHD, in which it will purchase TiVo's second-by-second-audience-measurement research and fund a separate engagement study that uses TiVo's DVR behavioral data. Omnicom clients advertising on TiVo will also receive economies of scale on pricing, said Omnicom Media Group CEO Daryl Simm in a statement.
Omnicom Media Group joins IPG Media as TiVo partners. Tivo is working hard to transform itself from merely a hardware brand into a more diversified software company.

More at link.