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Emotion rules the brain's decisions [View All]

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Home » Discuss » Archives » General Discussion (01/01/06 through 01/22/2007) Donate to DU
serryjw Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Aug-24-06 11:06 AM
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Emotion rules the brain's decisions
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Something that we figured out in the last 6 years. FEAR,FEAR, FEAR has been the motivator for the decisions of millions of Americans. We get frustrated because we share so much info with people that still don't get it.
I was having lunch, while petitioning, at a pizzeria that I talked to the owner before. He identified himself as a uninvolved republican( they are all liars) and I asked WHY? He said 9of course) that they acre more about lowering my taxes. NOW, we know this is not true, but how many small business owners believe this?
quote...
The evidence has been piling up throughout history, and now neuroscientists have proved it's true: The brain's wiring emphatically relies on emotion over intellect in decision-making.
A brain-imaging study reported in the current Science examines "framing," a hot topic among psychologists, economists and political hucksters.


end quote.......
http://www.usatoday.com/tech/science/discoveries/2006-08-06-brain-study_x.htm
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