21. No one's saying LIE. What they are saying is keep the message
pointed and irrefutable.
If we don't adopt advertising stragies, we lose--simple as that.
It's about positioning the candidate.
Lexus and Infiniti are pretty much the same type of cars, but one leads in sales by far--and people perceive the successful one as being both better quality and more desirable.
It's not a stretch to think of a candidate the same way.
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