5. Thursday night is when the nets put their best primetime shows on
but even that applies only during the regular broadcast season. The TV nets capitalize on the demaand for advertising on Thursday nights -- mostly ads for movies which open on Friday. Movie ad budgets are huge these days, they often exceed the budget of the movie being promoted. Neilsen helps advertisers know exactly how much exposure they are paying for.
There are no news magazines shows on Saturday. They are all on Sunday so that they can plan for them, arrange guests and re-cover the whole week which begins on Monday. It is their last chance to use the footage and issues before a new news cycle begins Monday morning.
If the timing of this was adjustable then this Monday - before the Lamont/Lieberman primary - would have been absolutely ideal.
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