We ignore internet at our peril, Murdoch warns editors [View All]

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Guardian
Chris Tryhorn, City correspondent
Thursday April 14, 2005

Rupert Murdoch has admitted he "didn't do as much as should have" to confront the digital challenges faced by his newspaper business, which owns the Sun, Times and News of the World in the UK as well as titles in the US and Australia.

Describing himself as a "digital immigrant" in contrast to his young daughters, who would be "digital natives", he said the internet was "an emerging medium that is not my native language".

In a speech to American editors in Washington, Mr Murdoch issued a stark warning to the industry, arguing that the web was "a fast-developing reality we should grasp".

He said consumers wanted "control over the media, instead of being controlled by it", pointing to the proliferation of website diaries known as "blogs" and message boards.

http://media.guardian.co.uk/site/story/0,14173,1459697,00.html