Reply #2: Clear Channel and DJ's and Modern Technology [View All]

[NashVegas]

It's an age old General Manager's joke: "now, if we could only lose the jocks."

The ability for radio to lose the jocks technically was first used widespread in the 1970s, all the cart-automation systems carrying pre-recorded voices. In the 90s it got even more space efficient thanks to computers.

But legally, radio stations always had to have a warm person on the premesis. That stopped when EAS replaced EBS in the mid-late '90s. With EBS you needed a human to run the system and tests, with EAS you don't.

Everyone's doing it, not just Clear Channel. Well, not everyone. Just everyone with short-sighted management (automated radio got its ass kicked in the 70s, and it will again).

I work in radio. Digital music delivery is not my friend.