Reply #17: That'd be my guess [View All]

[jane_pippin]

I tend to look at it through the eyes of public relations and branding strategies. And semantics too, while we're at it.

Here's my theory, which admittedly is nothing but pure speculation (but it's a "moment of zen", so why not "meditate?"). For me, the mundane is the business decisions--which ad agency has the best pitch. That expands to more decisions--what's the look, what's the slogan, what's the theme music, how to cross promote with parent networks, and on and on. All these small decisions are behind this information clusterfuck (by which I mean the amount of notes, redesigns, re workings, etc. when it comes to branding strategies), but the end result is a clean looking, sleek, efficient information system (the web pages).

Well now I'm just rambling but it does boggle my mind to think about all the planning that goes into it and how that can effect the way we get the end result: the actual news. I'm a communications nerd, what do you want. :D