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Howard Stern's Radio Ratings Up Amid FCC Flap [View All]

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CShine Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Apr-26-04 10:42 PM
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Howard Stern's Radio Ratings Up Amid FCC Flap
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LOS ANGELES (Reuters) - Federal regulators may have painted a big bull's eye on Howard Stern's back, but the recent government crackdown on indecency over the airwaves has proven a boon to the shock jock's ratings. The ribald radio host scored major gains in listenership during the winter quarter ended March 31 in the three biggest U.S. markets -- New York, Los Angeles and Chicago -- according to figures made public on Monday by the Arbitron radio ratings service.

In Stern's home market of New York, where his show is broadcast on WXRK-FM, he topped all morning drive-time competition with a 7.2 share in total audience, up 22 percent from the fall quarter and 18 percent from last winter, Arbitron said.

Stern also returned to No. 1 during the first quarter among New York listeners aged 18 to 34 and 25 to 54. Overall, it was his best showing in the nation's top market since the fall of 2000, according to Viacom Inc.-owned Infinity Broadcasting, which syndicates Stern.

In Los Angeles, where he is carried on KLSX-FM, Stern climbed back to No. 1 in the key demographic of listeners aged 25 to 54 for the first time since the summer of 1995. He also rose from sixth place to fourth place in total drive-time audience with a 4.2 share. And in Chicago (WCKG-FM), Stern posted a 23 percent gain in morning drive time, jumping from 15th place to No. 9.

http://story.news.yahoo.com/news?tmpl=story&cid=638&ncid=762&e=1&u=/nm/20040426/en_nm/leisure_stern_dc

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