Reply #48: Mass Marketing Goes Platinum by: Jim Hightower [View All]

[Demeter]

http://www.truth-out.org/mass-marketing-goes-platinum/1314623441

In today's fast-moving world of consumer styles, when you're out, you're out. Not just out-of-style, but so far out that you no longer interest the big marketers.

Thus it is that advertising authorities have deemed the middle class itself (roughly 60 percent of us, depending on where you draw the income line) to be unworthy consumers. We're too poor to matter, they say...households with less than $200,000 in annual income are henceforth on the outs, holding little interest for advertisers. Sure enough, corporate executives in such diverse businesses as airlines, movie theaters, banks, and health care are focusing more and more on platinum-level customers.