put a SBUX on every corner and in every grocery store are still making the decisions at SBUX, the cuts have happened to long term employees that were from the beginning who loved the brand and help grow the company by making supreme sacrifices. I KNOW this, personally.
Howard Schultz has surrounded himself with "yes" man MBA's who care nothing about coffee, the coffee experience or the history of SBUX. Howard is shielded from reality, upper management having these ridiculous "green light, red light" meetings to bounce around ideas to see what gets through. Chai! Paninis! Oatmeal! Tea! Pike Place Roast! Breakfast sandwiches, each month there is a different idea and different direction.
Long term employees are scared to death, having seen that working for starbucks for years, giving it your all, winning employee awards, getting glowing performance reviews means absolutely nothing when it comes to job eliminations, opps I mean layoffs. The "layoffs" seem to target long term employees, that seems so unfair to me, and not only bad mojo, but shortsighted as well. The remaining employees are working outrageous hours, that certainly does not increase productivity, but rather destroys morale.
Local media printed a letter Howard wrote a letter to the employees today saying all the right things, unfortunately it rings very hollow to me as again I saw my husbands former position listed on craiglists as a non benefited contract position. TODAY!
http://seattle.craigslist.org/see/ofc/1010404592.htmlMy husband, of course, was and is devastated, have loved the SBUX brand like no other, being so proud to work there, when he worked there, before the, ahem, layoff.
I can only imagine what the remaining workers at SBUX must think knowing that at any moment their position could be outsourced, while they toil right next to a contract worker who is making 2/3 of what they make with no benefits, while being forced to listen to a CEO telling them how much they "care" about them.
SBUX was a big part of my life for close to 20 years, and now I couldn't care less what ultimately happens to now although I worry plenty about the workers about to lose their jobs. Good luck to them, it is scary rough out there, that I know.