Kellogg and Nickelodeon are sued for promoting junk food [View All]

[Charlie Brown]

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ACTIVIST GROUPS AND PARENTS SAID they intend to file suit against Viacom for ads on Nickelodeon promoting foods that are harmful to kids.

The suit, to be filed in a Massachusetts court, will also charge cereal giant Kellogg with marketing foods to children that are low on nutrients and high in sugar and health risks.

The plaintiffs want the court to block the companies from promoting the foods on platforms where children under the age of eight account for at least 15 percent of the audience, plus halt marketing via Web sites, toy giveaways, and other tactics.

The plaintiffs are the Center for Science in the Public Interest, Campaign for a Commercial-Free Childhood, and two Massachusetts parents.