Bush Goes After 'NASCAR Dads' in Reelection Effort [View All]

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Bush Goes After 'NASCAR Dads' in Reelection Effort
Fri February 13, 2004 04:27 PM ET

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By Randall Mikkelsen

WASHINGTON (Reuters) - President Bush will woo this year's political in-group, "NASCAR dads," with a visit to Florida on Sunday to attend the Daytona 500, the showcase race of the stock car circuit.

Bush, who is to participate in the race's opening ceremonies, will be seeking the attention of the estimated 75 million Americans who follow the sport.

Some political strategists view NASCAR fans as emblematic of a major bloc of swing voters in this year's presidential campaign -- culturally conservative family men whose middle class status is threatened by a shaky jobs market.

"It's a natural constituency for us," Republican strategist Charlie Black said. "The challenge is to get 'em out to vote ... you want to show up where they are as much as you can."

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http://www.reuters.com/newsArticle.jhtml?type=politicsNews&storyID=4357880