LAT: Giving Them a Sick Feeling (next Moore film to target drug firms) [View All]

[DeepModem Mom]

Giving them a sick feeling

Drug firms are on the defense as filmmaker Michael Moore plans to dissect their industry.

By Elaine Dutka, Times Staff Writer


America's pharmaceutical industry is putting out an advisory about the latest potential threat to its health: Michael Moore.

Moore, the filmmaker whose targets have included General Motors ("Roger & Me"), the gun lobby (the Oscar-winning "Bowling for Columbine") and President Bush ("Fahrenheit 9/11") has now set his sights on the healthcare industry, including insurance companies, HMOs, the Food and Drug Administration — and drug companies....

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"We ran a story in our online newspaper saying Moore is embarking on a documentary — and if you see a scruffy guy in a baseball cap, you'll know who it is," said Stephen Lederer, a spokesman for Pfizer Global Research and Development.

In September and October, GlaxoSmithKline, the second-largest in retail sales, as well as AstraZeneca and Wyeth, sent out Moore alerts, instructing employees that questions posed by the media or filmmakers should be handled by corporate communications. Heavyweights Sanofi-Synthelabo and Aventis Pharmaceuticals each sent out similar memos before their recent merger. Merck & Co., Abbott Laboratories, Eli Lilly & Co., Bristol-Myers Squibb, Novartis Pharmaceuticals and Teva Pharmaceutical Industries send periodic messages about dealing with the press but haven't singled out Moore by name. Johnson & Johnson declined to comment....

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Moore decided to make a film about healthcare because it's "a hot-button issue with the average American — the domestic issue of the day," he said. "Being screwed by your HMO and ill-served by pharmaceutical companies is the shared American experience. The system, inferior to that of much poorer nations, benefits the few at the expense of the many."...


http://www.calendarlive.com/movies/cl-et-sicko22dec22,0,6802866.story