To beat Trump it's necessary to understand the reason he won.

[jg10003]

Yes, Comey did a lot of damage.
Yes, Jill Stein siphoned off some votes.
Yes, a small number of Sanders supporters stayed home (but a lot more HRC supporters stayed home in 2008 and Obama still won) .

But these are not the main reason for Trump's victory. Trump, like any good salesman, con-man, or demagogue has the devil's wisdom. He knows what people are feeling and what motivates them. And Trump knows what to say to get the response he desires. The best explanation of Trump's success was given by Micheal Moore a month before the 2016 election. I know many people hate Moore and think he a giant asshole, and maybe he is. But Moore's personality isn't important, his analysis is. His analysis of why people respond to Trump was right then and it is still right. Democrats must confront the reason for Trump's success and address it or they will lose again.

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So what can the Democrats do to stop Trump's very effective sales pitch? The answer; offer a better solution. Do not ignore the fears, anger, and frustrations that Trump exploits. Admit that those things exist and that they exist for valid reasons. Then offer real solutions that address those fears and frustrations. Our candidate must give people a positive reason to vote for him or her, rather than just saying "vote for me, I'm not trump".