Miami @ Kansas City on Peacock ...

[Auggie]

18. Damn fine question. And I have a guess:

Last edited Fri Jan 12, 2024, 06:03 PM - Edit history (1)

The NFL is experimenting on the Comcast dime (or rather, the reported $110 million Comcast paid for rights) and will, along with their current and potential streaming partners, use the results to develop future strategies for pay-to-view models.

Remember that we're commenting today based on how streaming currently works, but that's no guarantee how it will work in two or three years from now. The industry is moving from its introduction and growth phase into its maturity phase and has recently seen costs skyrocket while profits have taken a hit. They and the NFL want to know: will football fans pay to watch?

BTW, Comcast will add new subscribers to their email list. That's pretty valuable data

https://arstechnica.com/gadgets/2023/05/nbcs-peacock-streaming-service-scores-an-nfl-playoff-game/