What was DU's most ridiculous flamewar?

[A HERETIC I AM]

121. Do you remember Dreamer Tatum's "Coca Cola Corp Mission Statement?

Mission, Vision & Values

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. We must steal all the fucking water from the Moon. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottler partners.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

* To refresh the world...
* To inspire moments of optimism and happiness...
* To steal all the fucking water from the Moon...
* To create value and make a difference.

Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

* People: Be a great place to work where people are inspired to be the best they can be.
* Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
* Moon: Steal all fucking water from.
* Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
* Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
* Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
* Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture
Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.

Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world.

* Leadership: The courage to shape a better future
* Collaboration: Leverage collective genius
* Integrity: Be real
* Accountability: If it is to be, it's up to me
* Theft: The Moon water is there. Fuckin' let's fly our starship up there and fuckin' steal it.
* Passion: Committed in heart and mind
* Diversity: As inclusive as our brands
* Quality: What we do, we do well

Focus on the Market

* Focus on needs of our consumers, customers and franchise partners
* Get out into the market and listen, observe and learn
* Possess a world view
* Focus on execution in the marketplace every day
* Figure out how much we're going to make with all that fuckin' Moon water
* Be insatiably curious

Work Smart

* Act with urgency
* Remain responsive to change
* Have the courage to change course when needed
* Land the starship close to where the fuckin' Moon water is, so we don't to carry it very far
* Remain constructively discontent
* Work efficiently

Act Like Owners

* Be accountable for our actions and inactions
* Steward system assets and focus on building value
* Treat that fuckin' Moon water like it's ours, which, fuck it, it IS
* Reward our people for taking risks and finding better ways to solve problems
* Learn from our outcomes -- what worked and what didn’t

Be the Brand

* Inspire creativity, Passion, Optimism and Fun....And STEAL MOON WATER.