How Sears lost the American shopper

[obamanut2012]

6. They axed their catalog and catalog cenyers just as online shopping was taking off

They had a built-in consumer base and distribution centers, and threw it away! They could have been an online powerhouse, they could have been Amazon.

Then, they started screwing over employees.

THEN, started cheapening their main brands like Kenmore and Craftsman, and also didn't update their clothes -- it was all "old ladies" stuff. I am a semi old, and do not dress like an "old lady." Even their Levis, etc. were odd models. They didn't update their stores at all, either.

It was their fault they tanked. It made me sad at first, because I grew up with them, and I tried to at least still buy appliances from them, but Kenmore started sucking. I buy my appliances from Lowe's or IKEA now. AS cheap or cheaper, and better quality.