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In reply to the discussion: The story behind Melania's message on her jacket: [View all]trof
(54,256 posts)he catchphrase originated (not linguistically, but for this context) with the "warrior-poet" Gabriele d'Annunzio and became popular among Italian soldiers in World War I. It was an expression of courage and bravado, not carelessness: "we might die tomorrow, but me ne frego." After the war, it continued to be used by Mussolini's squadristi (strike busters) and after he came to power it became the motto of the Black Shirts.
This song from 1920 may shed some light on the rhetorical gist of the catch phrase: https://it.m.wikisource.org/wiki/Me_ne_frego_(Versione_del_1920)
The key point is obviously the chorus, "me ne frego di morire per la santa libertà"--"I don't mind dying for sacred liberty." It's all part of the cult of machismo that Fascism cultivated.
https://www.reddit.com/r/AskHistorians/comments/4bwnio/why_was_me_ne_frego_i_dont_care_chosen_by/