Amazon to raise Prime membership in US to $119 from $99 effective May 11, 2018

[ecstatic]

The annual price of an Amazon Prime membership in the US is going up by 20 percent.

Amazon finance chief Brian Olsavsky said during an earnings call with analysts Thursday night that his company will hike Prime's fee to $119 a year, from $99, on May 11. The new price will apply to existing Prime members' renewals starting June 16. If your regular renewal is after June 16, you won't be allowed to prepay for another year at the currently lower rate, an Amazon spokeswoman said.

That increase is only the second time Amazon has increased the annual Prime membership since it was first introduced in 2005, with the company in 2014 raising the price to $99 from $79.

Despite those few increases, the boost to Prime's fee -- particularly above the psychologically significant $100 level -- could threaten future renewals and new Prime customers. Prime is one of Amazon's most important businesses, helping build loyal, repeat customers who tend to spend about twice as much with Amazon than non-Prime shoppers.

https://www.cnet.com/news/amazon-to-raise-prime-membership-in-us-to-119-from-99/

I think I'm done. The handling of this increase feels like a slap in the face. I get that dump45 cost them billions, but that's not my fault. Besides, didn't they also get a huge tax cut???? I don't really order much these days due to concerns about package theft or other hassles. The shipping is often more than 2 days. I am not really entangled in their other "benefits." How about you?

57 votes, 0 passes | Time left: Unlimited
	I will keep membership
	40 (70%)
	I'm ending membership
	7 (12%)
	I've never been a member, and never will
	5 (9%)
	I was thinking about joining, but not anymore
	2 (4%)
	Other
	3 (5%)
	0 DU members did not wish to select any of the options provided.
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