"Michelle Obama to lead grass-roots campaign effort" By Krissah Thompson at WP
Michelle Obama to lead grass-roots campaign effort
By Krissah Thompson at WP
http://www.washingtonpost.com/politics/michelle-obama-to-lead-grass-roots-campaign-effort/2012/07/19/gJQArphNvW_story.html
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The initiative gives Obama a role other first ladies have not had overseer of her own branded reelection initiative.
Her effort is a testament to both her popularity and the need to energize the presidents supporters. Polls show Michelle Obama remains one of the most popular figures in the Democratic Party, while the lackluster economy has dampened enthusiasm for her husband.
In the 2008 campaign, Michelle Obama stirred controversy over a statement on patriotism, and she has drawn more recent criticism regarding her push for Americans to eat a more healthful diet. But today, nearly seven out of 10 Americans have favorable views of her, and the numbers are higher among core Democratic voters.
Michelle Obama has already raised money around the country for her husbands reelection effort and held rallies in swing states, including Colorado, Florida, Virginia and Nevada.
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