Bernie's CA campaign shake-up was done on purpose. They replaced director w/ stronger one.

[jillan]

http://abcnews.go.com/Politics/bernie-sanders-shakes-california-campaign-staff/story?id=39047398

Bernie Sanders' campaign has replaced its California state director less than a month before the state votes in its primary, according to campaign manager Jeff Weaver.

Michael Ceraso, who was the campaign's deputy director in New Hampshire, has been replaced with the campaign’s former Iowa state director, Robert Becker. Becker was sent to Michigan and New York and other key states in the last few months. He is already working in Los Angeles, campaign sources told ABC News today.

Sizable Chunk of WV Democrats Plan to Vote for Donald Trump
"Robert Becker is now the state director for Bernie in California,” campaign spokesman Michael Briggs said in a statement. “Becker is one of the most seasoned and savvy people working on our campaign or any campaign.”

Sanders himself has said that winning the Golden State, which holds its primary on June 7, is "imperative” to his long-shot effort to overtake rival Hillary Clinton in the race for delegates. But the change-up speaks to larger uneasiness within Sanders’ ranks ahead of the primary with the largest number of delegates at stake.

Politico first reported the shake-up.

First - Phew!
Second -

[silvershadow]

1. Excellent. I knew we were still hitting on all cylinders! nt

[hrmjustin]

2. Ok that is their spin on it.

[pmorlan1]

3. Spin

is when you say you are pivoting to the GE trying to pretend you won the primary. Spin is when after you claim you are pivoting to the GE you buy TV advertising in an upcoming primary state and make numerous visits to that same state right before their primary. Spin is when you call an FBI investigation a security review.

[hrmjustin]

4. What a surprise that politicians spin.

[pmorlan1]

6. Truth vs Spin

Some way more than others which is another reason why some get a reputation for not being truthful.

[brooklynite]

5. ...and Ceraso complaining about strategy was "on purpose" as well?

[thesquanderer]

8. Where did he "complain" about strategy?

From the Politico article I saw, he suggested a strategy, and based on the last sentence of that article, it seems like Sanders agreed to it, at least in part. I didn't see any "complaining." Or is there some other source you are referring to?

[brooklynite]

18. Read it again...

The surprise move came after a period when Ceraso advocated for a California strategy that involved more investment on field and digital organizing than on television advertising — a staple of Sanders’ campaign elsewhere so far — he told POLITICO.

[thesquanderer]

21. I guess it's more a matter of semantics/interpretation.

I didn't specifically read "advocating" x as "complaining" about not-x, or that any disagreement about strategy was necessarily the reason he was out.

[Joob]

7. did you see the hillary supporters? so much hurtful people

made unnecessary hurtful comments just to make people bitter and sad. Within seconds of the news

[jillan]

14. Yes - they do not do her any favors.

[CoffeeCat]

22. They've been doing this hundreds of times a day

For that past year.

And they wonder why most Sanders supporters don't support her?

SMH

[LonePirate]

9. Interesting that the reason for the shake-up was omitted.

Ceraso wanted a more digital investment and outreach instead of the usual and expensive television advertising route. His more progressive approach was canned in favor of more mainstream tactics. Very interesting.

I personally spent less than 3 hours watching television last week but I spent a couple dozen hours consuming digital media, entertainment, etc and I don't live in CA where commutes and other issues would pressure me to consume even more info digitally than via television.

[ThirdWayToTheHighway]

10. I worked with Becker in Iowa

Excellent guy, really knows what he's doing. This is good news.

[jillan]

11. Thanks for that info. Great to hear!!

[Brother Buzz]

19. Becker needs to fire the individual that was handling the press

"Sanders' campaign did not immediately respond to a request for comment." does not portray the campaign in a favorable light. Hell, a press release clarifying the change should have been prepared before they even pulled the switch.

[Tarc]

12. Um, if they replaced him with a stonger one, that kinda implies that the former one

was...wait for it...weak.

This is an 11th-hour panic move, as they most have some pretty frightening internal numbers on Sanders chances in California.

[nc4bo]

15. Or maybe he really wants to WIN. That idea probably never occured to Clinton, Inc.

As we can observe from the reactions from her minions on DU.

[Tarc]

16. 3,000,000 votes, 294 pledged delegates

I think we know a thing or two about winning, tiger.

[nc4bo]

17. Or lying and cheating. Honesty is definitely not her or her campaign's strong point. nt

[SidDithers]

13. Sure. Go with that...nt

Sid

[Uncle Joe]

20. Kicked and recommended.

Thanks for the thread, jillan.