How Crisco Toppled Lard - and Made Americans Believers in Industrial Food

[Diamond_Dog]

If you’ve ever unearthed a can of Crisco before baking, you’re one of millions of Americans who have, for generations, used it to make cookies, cakes, pie crusts and more.

But for all Crisco’s popularity, what exactly is that thick, white substance in the can?

If you’re not sure, you’re not alone.

For decades, Crisco had only one ingredient, cottonseed oil. But most consumers never knew that. That ignorance was no accident.

A century ago, Crisco’s marketers pioneered revolutionary advertising techniques that encouraged consumers not to worry about ingredients and instead to put their trust in reliable brands. It was a successful strategy that other companies would eventually copy.

Continued

https://getpocket.com/explore/item/how-crisco-toppled-lard-and-made-americans-believers-in-industrial-food?utm_source=pocket-newtab-en-us

[msongs]

1. peanuts plus crisco equals skippy tn

[underpants]

2. Interesting read. Marketing and manipulating the masses is amazing.

In the decades that followed Crisco’s launch, other companies followed its lead, introducing products like Spam, Cheetos and Froot Loops with little or no reference to their ingredients.

[Grasswire2]

3. Crisco changed its formula some time in the last dozen years, and many pie bakers abandoned it for..

.....their crusts. I now use store brand Kroger, which was not altered in the same way. Perfectly fine. (I was a pie baker for a coffee shop at one time in my life.)

[elleng]

4. cause of course we all, our grandparents, understood it all,

right?

Never had 'lard' in our house.